This Privacy Policy explains how SIVA LTD collects, uses, stores, and protects your personal data when you visit our website or purchase products from us.
This website is operated by SIVA LTD, a company registered in England and Wales under company registration number 14285679. Our registered address is 217 Godstone Road, Whyteleafe, Surrey, England, CR3 0EL. Our VAT registration number is GB 412 789 301.
SIVA LTD acts as the data controller for the personal data processed through this website. This means we determine the purposes and means of processing your personal data, and we are responsible for ensuring your data is handled in accordance with the General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable UK and EU data protection legislation.
If you have questions about how your data is processed or wish to exercise any of your rights, you can reach us at [email protected] or by writing to us at the address above.
When you visit our website, create an account, place an order, or contact us, we may collect and process the following categories of personal data:
We do not collect sensitive personal data (also known as special category data) such as health information, political opinions, religious beliefs, or biometric data through this website.
We process your personal data only when we have a valid legal basis to do so. The specific legal basis depends on the type of data and the purpose of processing:
| Data Type | Legal Basis |
|---|---|
| Contact form data (name, email, phone, message) | Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) |
| Analytics data (page views, usage patterns) | Consent (Art. 6.1.a) |
| Marketing and remarketing data | Consent (Art. 6.1.a) |
| Security and fraud prevention | Legitimate interest (Art. 6.1.f) |
| Order processing and fulfilment | Contract performance (Art. 6.1.b) |
When you first visit our website, a cookie consent banner appears at the bottom of the screen offering three clear options: "Accept All", "Reject Non-Essential", and "Manage Preferences". No analytics or marketing cookies are activated until you make a choice.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
When you submit a contact form, request a quote, register an account, or express interest in our products, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Collects anonymised usage data, device information, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
If you are located in the EEA or UK, you have the following rights regarding your personal data:
Request a copy of the personal data we hold about you.
Correct inaccurate or incomplete personal data.
Request deletion of your data ("right to be forgotten").
Limit how we process your personal data.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interest.
Revoke consent at any time without penalty. This does not affect the lawfulness of processing before withdrawal.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days of receiving your request.
You also have the right to lodge a complaint with your local supervisory authority. For EU users: https://edpb.europa.eu. For UK users: https://ico.org.uk
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. The following table outlines our specific retention periods by data category:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years from date of submission |
| Analytics data (Google Analytics 4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
| Account registration data | Duration of account + 2 years after closure |
| Purchase and transaction records | 6 years (UK tax and accounting requirements) |
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the technologies we use. When we make material changes to this policy, we will notify users via a homepage banner a minimum of 14 days before the changes take effect.
We recommend reviewing this page periodically to stay informed about how we protect your data. The "Last Updated" date at the top of this page indicates when the most recent changes were made.
If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, please contact us using the details below:
SIVA LTD
Data Controller
217 Godstone Road, Whyteleafe, Surrey, England, CR3 0EL
+44 20 3916 5480
Company Registration Number: 14285679
VAT Number: GB 412 789 301